If you are in Miami, or LA or NYC, every other car is a G-Wagen. But in recent years, the G-Wagen and other luxury 4x4s seem to have lost one thing that our vehicle has bags of: soul. Yes, they have similar characteristics 4×4, powerful on and off-road, distinct exteriors. Do you think Twisted has done enough to coax people away from the competition? TM: I don’t see the G-Wagen as competition for a Twisted NA-V8. LM: You’re pitching the NA-V8 against the very iconic Mercedes-Benz G-Wagen. With the NA-V8, I want to bring this iconic British form not just to fans of the original, but also to those whom may never have heard of it before and would like to stand out in a sea of SUVs from Europe that have become a dime a dozen. Typically, you would expect a certain older age range and financial industry type, but one of our recent customers is 27 and works in the fashion industry. The great thing about a Twisted NA-V8 is that it really appeals to any demographic. How many orders have you had so far, and who is your typical customer? TM: We’ve had significant traction from a broad range of clientele, so really there is no typical customer. LM: Prices for the NA-V8 start at $250,000. That said, there are some limitations: The Twisted ethos is to do things that are functional as much as fashionable, so chrome wraps and overly crazy body kits are firmly off the list. I didn’t want to nickel and dime clients on paint colours or stitch patterns a large element of what we do is tailoring the vehicle around the individual. That’s a major part of the experience, and so most of the customisation is included in the base price. LM: Can buyers customise the vehicle, and will there be any limits to their imagination? TM: Yes, each vehicle can absolutely be customised. The experience is entirely concierge, from initial deposit to delivery. By 2021, I’m hoping to have a showroom on the West Coast too, so that we are reasonably accessible for clients across the US.Īt present, each build takes six months to complete, start to finish. LM: Where will the NA-V8 be built, and how long will each car take to make? TM: At the moment, we’re building the NA-V8 at our facility in South Boston, Virginia, but in the near future we will have both retail and build space in Austin, Texas. I wanted to make sure our demonstrator vehicles were completely ready and we were finished with the countless hours of R&D we needed to do before truly announcing the product and its specs. Until our recent announcement, we haven’t been that aggressive with marketing my ethos is to build first and talk later. Twisted already had a minor international following with die-hard fans becoming some of our first US clients. LM: What has the response been like since Twisted arrived across the Atlantic, as it’s traditionally been a very British brand? TM: The response has been incredibly positive. ![]() It just so happened he was looking for someone to help take Twisted truly international, so really it was the perfect fit for both of us. ![]() I had originally met Charles Fawcett (Founder of Twisted UK) at the Goodwood Festival of Speed a few years before that, and had admired his passion for both the product and his brand. I joined Twisted in August 2019, having recently moved back to Yorkshire from the south of England, where I had spent three years growing and running a business specialising in the export of Defenders to the United States. ![]() Luxurious Magazine: What are your career highlights to date, and when did you join Twisted Automotive? Tom Maxwell: I’m relatively early in my career I ran my own marketing business alongside completing my degree and have been lucky enough to hold management positions in various industries since then. We caught up with Tom Maxwell, CEO of Twisted North America, to find out about the latest launch of the NA-V8 line-up. Based in North Yorkshire, Twisted Automotive expanded into the US market towards the end of last year.
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